Instagram is a social network whose popularity is increasing, its growth in recent years has made it become an important marketing tool.If you want to know how to increase your Instagram followers, we have prepared this guide that will help you achieve it.
Instagram as a Marketing platform
Around a billion users active monthly on Instagram, make this social network a very interesting channel to get more engagement with the audience that is so important today for Digital Marketing. For better instagram views the options are there.
This platform can get 10 times more interaction than other platforms like Facebook. However, achieving the desired results is not something that happens overnight. In this guide to gain followers on Instagram we will help you achieve it with these simple steps:
- Determine your goals
- Define a target audience
- Optimize your Instagram profile to the maximum
- Promote your Instagram account on other social networks
- Use Instagram stories
- Make use of relevant Hashtag
- Choose very well when to publish
- Interact with users
- Write texts that captivate
- Invest in paid advertising (Ads)
- increase your instagram followers
Determine your goals:
The first step to use any social network is to determine your goals. You must ask yourself, what will you use Instagram for? Having clearly in mind what you want to achieve with this social network, will help you define what the actions are that you must carry out so that your objectives are met.
Some questions you can ask yourself to determine your goals when using Instagram are:
Will it be a place to show the internal culture of your company? Some businesses choose to use this platform to show their human side as part of their marketing strategy.
- Do you want to display your client portfolio? If you run a company with Ecommerce, you can use Instagram to show your clients’ success stories and promote your products.
- Will Instagram be part of your sales strategy? Taking into account that this social network has been designed primarily for use on mobile phones, you should consider developing smart content and forms that facilitate user interaction with the purchase process.
Do you want to get followers and later determine your strategy to follow? In this way you can also focus on the objectives from another approach, for example: Determine an X number of followers per day, number of likes for each publication or number of video posts, among others.
Define a target audience:
It is important to know the audience to which your publications are directed , an easy way to do it is by asking yourself these types of questions:
- What age range is your product or service aimed at?
- Where do your followers live?
- Where do they work?
- What are your interests?
- How and when do they use Instagram?
By determining the type of audience your posts will be targeting, you can craft the right content to attract more followers on Instagram.
Optimize your Instagram profile as much as possible: Two thirds of the visits to Instagram profiles come from users who are not followers, from this derives the importance of having a striking profile that manages to convince new visitors to click the follow button. For this to happen, your profile must be complete, clear and attractive. …